
Do you have a trust that will allow for your loved ones to live “happily ever after?”

A Must Read From Cris’ Library:
”The Power of the Purse” by Fava Warner is a Must Read! Those who know me well know that Sunday evening is my night to review my business plan and gear up for the next week. (Yes, every Sunday I review my business plan and make my plan for the coming week; we’ll talk about that another day.) When I’m done, I reward myself by picking out books to read from the Pikes Peak library. There are always books in my queue and I love stopping in and grabbing them off of my special reserved shelf. Shhhh- I don’t mind telling you how to get the latest and greatest but I don’t want too much competition for the best new books!
This week I picked up The Power of the Purse. A great, engaging book that shows what happens when companies stop taking their women customers for granted. The book has a number of case-studies about corporate marketing innovations, including Home Depot’s female-friendly power-tools seminars; Nike’s women only stores that broadened Nike’s appeal to every sport, and the Bratz doll as the doll that finally beat out Barbie as a national icon. Companies are now seeking to reach modern women by not thinking of them only as wives and mothers or token females but recognizing women finally as majority consumers and decision drivers.
My favorite anecdote was the DeBeers’s bittersweet campaign to get women to buy their own diamonds instead of pining for a man to buy a diamond for them. DeBeers came out with the campaign that declared “The left hand rocks the cradle, but the right hand rules the world!!! So Women of the World, Raise Your Right Hand and honor yourself, Buy a diamond for your right hand. The diamond on the left hand is because he loves you, the diamond on the right hand is because I love me too!” Wonderful.
Empowerment comes in many shapes and sizes. Just like diamonds. I urge you to check this book out.
This week I came across a quote from one of the amazing Supreme Court Justices that is worthy of sharing and furthers this theme:
The great and invigorating influences in American life have been the unorthodox; the people who challenge an existing institution or way of life, or say and do things that make people think. William O. Douglas Supreme Court Justice
And on the other side of seriousness: Only one man in a thousand is a leader of men—the other 999 follow women. Groucho Marx I remember seeing Harpo Marx on an “I Love Lucy” episode where they were mirror images of each other. Yes I grew up with “I Love Lucy”